The Challenges and Triumphs of Running a Pesach Program: Insights from Robert Frucher of Leisure Time Tours

In a recent episode of Talkine Network Radio, Zev Brenner sat down with Robert Frucher, CEO of Leisure Time Tours, to dive into the intricacies of running Pesach programs—a business his family pioneered in 1972. With decades of experience, Frucher shared his insights into the evolution of the kosher travel industry, the challenges it faces, and the resilience required to stay at the forefront.

From Humble Beginnings to Industry Pioneer

Leisure Time Tours has been a cornerstone of kosher travel since its inception in 1958, initially focusing on tours to Israel. The turning point came in 1972 when Robert Frucher’s father (Daniel Frucher) launched the first Pesach program at a non-kosher hotel. This trailblazing effort set the stage for what would become a thriving industry catering to Jewish families around the world.

Reflecting on their longevity, Frucher commented that they were among the few survivors in the Pesach travel industry, especially after the large shakeout during COVID.

Beyond Pesach, Leisure Time Tours offers travel programs for Sukkot and other Jewish holidays, showcasing their dedication to year-round kosher travel.

Unique Challenges in the Pesach Travel Industry

Hotel Availability and Rising Costs

One of the greatest hurdles for Pesach programs is securing hotels. Over the years, many properties have opted out due to the operational complexities of accommodating kosher programs. Frucher explained that hotel owners have shifted focus to more profitable, less disruptive ventures in places like Miami, a former hub for Pesach programs.

“Hotels don’t want to knock out their ballrooms and kitchens for 10 days,” Frucher said. With rising room rates and labor costs, the challenge of balancing affordability for families while ensuring profitability has grown.”

Navigating Regulatory Obstacles

Frucher shared a memorable story about dealing with a fire marshal in Westchester during a Sukkot program. Despite meticulous planning, he faced last-minute hurdles when fire safety standards for the sukkah were deemed insufficient. “I bought fire retardant wood to save the day, but it was a fiasco,” he recalled. Such experiences have led him to run Sukkot programs exclusively in Italy, where regulations are less stringent.

Labor Costs and Inflation

Running a successful Pesach program demands a significant labor force, from chefs and waitstaff to entertainers and scholars-in-residence. “The labor component is monstrous,” Frucher admitted, adding that inflation has only exacerbated this financial strain.

Consistency and Excellence: The Secret to Success

Despite these challenges, Leisure Time Tours has built a reputation for excellence by prioritizing consistency and adaptability. Frucher highlighted his commitment to reliability, noting, “I don’t gamble with people’s Pesach.” His cautious approach has led him to turn down opportunities in volatile markets like Mexico, where logistical and bureaucratic challenges abound. “I like to sleep at night,” he added, emphasizing peace of mind.

One of the company’s strengths lies in its long-term partnerships. Many of Frucher’s site managers have been with the company for over two decades, ensuring continuity and trust.

“The hotel knows my staff; the guests know my staff. So it’s more of a seamless type of operation,” Frucher stated.

Customer loyalty has also significantly impacted Leisure Time Tours’ success. Many families return year after year, with some attending the same property for over 16 consecutive years. Others, seeking variety, switch between the company’s offerings. Frucher remarked, “It would be very, very difficult if I had to start with call it zero rooms booked each year and fill four properties, but thank God people are happy.”

Leisure Time Tours Today: Destinations and Vision

For 2023, Leisure Time Tours offers four premier destinations for Pesach:

• Ocean Place Resort, Long Branch New Jersey: A local option for Tri-state residents, especially appealing to families with nearby commitments.
• PGA National Resort, Florida: A perennial favorite with excellent facilities and a loyal following.
• Hilton Tap Tapatio Cliffs Resort, Arizona: The newest addition, offering a luxurious desert escape.
• Imperiale Palace, Italy: A standout location that also hosts our Sukkot programs. Program.

Frucher emphasized the importance of flexibility, noting that families choose destinations based on diverse needs such as proximity, weather, or specific family circumstances. “Whether it’s traveling, kids needing to attend college or pregnancies, there are a million reasons people want to stay local,” he said.

Frucher’s strategy for growth focuses on quality over quantity. While plans are in place to expand to six destinations, he remains committed to ensuring each program meets Leisure Time’s high standards.

Adapting to Changing Trends

As guest preferences evolve, so too has Frucher’s approach. He noted that fewer families visit theme parks during Pesach in Orlando, opting instead for resorts with excellent on-site facilities. This shift highlights the importance of adapting to changing demographics while maintaining the hallmark features of a successful Pesach program.

Frucher also shared an example of taking calculated risks, such as signing a contract for the Evermore Resort in Orlando before its doors opened. While the program was successful, the hotel’s subsequent demands for a higher rate and greater capacity made it a “one-and-done” situation.

Looking Ahead: Lessons and Legacy

After decades in the industry, Frucher remains passionate about delivering exceptional experiences. His philosophy is built on transparency and trust, exemplified by the company’s practice of displaying pricing upfront on their website.

“I’ve seen it all—the good, the bad, and the ugly—but I ensure every Pesach program we run is built on trust and excellence,” he said.

Conclusion

Robert Frucher and Leisure Time Tours exemplify resilience and adaptability in an ever-evolving industry. From their trailblazing origins in 1972 to their steadfast commitment to quality and innovation, Leisure Time Tours has set the gold standard for kosher travel. By staying true to their core values and adapting to changing trends, they continue to provide unforgettable Pesach experiences for families worldwide.

To learn more about their offerings or book your next Pesach getaway, visit www.leisuretimetours.com  or call their office at 718-528-0700. Leisure Time Tours is proof that with dedication, consistency, and a commitment to quality, a family business can thrive for generations.